In building out our platform — from our website to marketing automation, SFA, configure-to-order, and partner management — completing this full digital marketing transformation was an enormous challenge. In the process, Neocrm replaced our old CRM product. As far as I know, there is no other platform available today that could support Hytera in delivering full marketing automation at this scale. And every year, we genuinely see Neocrm growing and improving. We will continue migrating more of our business onto the Neocrm platform going forward.
Company Profile
Founded in 1993, Hytera is a leading global provider of professional communications technologies and solutions from China. It designs and manufactures advanced digital radio systems, body cameras, command dispatch platforms, and broadband communications equipment with a presence across more than 120 countries and regions and a global network of thousands of channel partner.
Industry
Manufacturing
Company Size
6,000+
HQ Location
China
Business Challenge
1. Legacy CRM Platform Unable to Support Evolving Business Needs or Adapt to Local Market Requirement
Legacy platform’s overseas implementation model meant that responding to rapidly changing business requirements was slow and costly, making it difficult to keep pace with Hytera’s ambitious growth strategy. Hytera sought a platform that combined robust enterprise-grade capabilities that can better serve its local operations and adapt to fast-moving market demands.
2. Poor Mobile Experience Limiting Employee Productivity
Hytera’s legacy system was primarily PC-based, offering limited support for mobile working. For a company with a large, geographically dispersed workforce that needed to search, communicate, and act on the go, this was a material constraint on daily productivity.
3. Channel Partner Operations Too Fragmented to Scale Globally
With thousands of channel partners spanning more than 120 countries, Hytera’s traditional distribution model was becoming a competitive disadvantage. Partners found it difficult and cumbersome to do business with Hytera — placing orders, accessing support, and obtaining marketing resources all required navigating disconnected, largely offline processes. Meanwhile, overseas portal access was slow and unreliable, undermining partner engagement in key international markets.
Neocrm Solution
1. Full CRM Migration, Co-Innovation-Driven Implementation
Neocrm delivered a complete replacement of Hytera’s legacy CRM system in just 5 months — covering marketing automation, sales force automation, configure-price-quote, and partner relationship management within a single, unified platform. A dedicated local team worked in close collaboration with Hytera’s internal teams throughout, providing the fast, flexible response to changing requirements.
2. Mobile-First Workplace with Deep Enterprise Messaging Integration
Neocrm rebuilt Hytera’s employee experience around a Mobile First Mini-program, ensuring that every workflow available on desktop was equally accessible and intuitive on mobile. Deep integration with enterprise messaging tools enabled a seamless collaboration experience — allowing employees to search for information, send updates, approve workflows, and access BI dashboards without ever leaving their mobile environment.
3. Unified Global Partner Platform with CDN-Accelerated Access Worldwide
Neocrm built Hytera a self-service partner portal that empowers thousands of distributors globally to independently market, order, and seek support — all from a single platform. Partners can access Hytera’s digital product catalog, generate co-branded marketing materials with one click, place orders through a mini-program commerce experience, and track service requests end-to-end. CDN acceleration was deployed to ensure fast, reliable access from any location worldwide, capping initial page load times at under 8 seconds even in markets with limited connectivity infrastructure.
Result
Hytera has fundamentally transformed the way it operates and goes to market globally since working with Neocrm. The migration from the old CRM platform was completed in just 5 months — on time, on scope, and with zero disruption to the business. Today, more than 1,000 internal users and 5,000+ partner users across 120+ countries run on the Neocrm platform every day, supported by a system whose 13 core capability metrics match or exceed the legacy solution at a fraction of the ongoing cost, reducing Hytera’s IT spend ratio from 3% to 1%.
The impact on the partner ecosystem has been especially pronounced. Dealer portal access speeds for emerging markets improved by 300%, and thousands of channel partners can now market, order, and seek service support independently — turning what was once a cumbersome process into a seamless self-service experience. The European ordering portal went live fully compliant with GDPR, supporting Hytera’s channel partners across the euro and sterling zones on a single, unified platform. Meanwhile, the mobile-first transformation has given every employee a genuinely productive, always-connected working environment — with BI dashboards, approvals, and customer data all accessible in real time from their mobile devices.
The depth of this transformation was recognized when Hytera’s Chairman personally awarded Neocrm the “Outstanding Partner for Digital Marketing Transformation” honor.
