Company Profile
Li-Ning is a leading Chinese sports brand founded in 1990 by Olympic gymnast Li Ning. The company offers professional and leisure footwear, apparel, equipment, and accessories. With comprehensive R&D, design, manufacturing, marketing, distribution, and retail capabilities, Li-Ning has built an extensive omnichannel network and strong supply chain across China and international markets.
Industry
Retail & FMCG
Company Size
15,000+
HQ Location
China
Business Challenge
1. Fragmented Historical Customer Data and Non-Standardized Processes
Li-Ning had accumulated over 2,000 group purchase clients, but their data was scattered across spreadsheets and disconnected systems. Contract management, payment tracking, and order history lacked standardization, making it difficult to understand repeat purchase patterns or identify upselling opportunities.
2. Limited and Unreliable New Lead Generation
New group purchase opportunities depended heavily on personal referrals and dealers, with no systematic channel for discovering fresh prospects. Government and enterprise tender information was hard to access in real time, leaving the sales team reactive rather than proactive.
3. Low Repeat Purchase Rate and Weak Follow-Up Mechanisms
Existing institutional clients were not systematically nurtured. There was no automated way to track key dates such as contract anniversaries or renewal windows, resulting in missed opportunities for repeat orders.
4. Inefficient Management of Market Activities and Event Leads
Market events and sponsorships generated valuable leads, but follow-up was manual and inconsistent. Without integrated tools to capture, score, and track event-based prospects, many opportunities were lost.
Neocrm Solution
1. Unified SCRM Platform for Complete Customer Visibility
Neocrm centralized all 2,000+ historical group purchase records into a single, structured platform. The Platform enabled precise customer profiling, tagging, and segmentation, while standardizing contract and payment workflows for consistent, accurate data management.
2. Automated Reminders and Intelligent Follow-Up Workflows
Built-in automation now sends timely reminders to sales representatives for upcoming anniversaries, contract renewals, and key milestones. This ensures proactive engagement with existing clients, significantly improving repeat purchase opportunities and reducing reliance on manual memory or spreadsheets.
3. Qianlima Tender Integration for New Lead Expansion
Integration with Qianlima delivers real-time government and enterprise tender information directly into the SCRM system. Sales teams can instantly discover, evaluate, and pursue high-potential new opportunities, turning previously fragmented lead sources into a systematic, high-velocity pipeline.
4. Comprehensive Event and Activity Management Tools
Neocrm’s SCRM Platform allow seamless tracking of market activities and sponsorship leads. Automated scoring, follow-up workflows, and performance analytics ensure every event generates measurable outcomes and moves prospects smoothly through the sales funnel.
Result
Since partnering with Neocrm, Li-Ning has achieved a remarkable transformation in its B2B group purchase operations. The unified SCRM Platform has turned scattered customer data into a powerful strategic asset, enabling the 40-person team to manage relationships with far greater precision and efficiency.
Automated reminders and intelligent follow-up have dramatically improved repeat purchase rates, while Qianlima integration has opened a reliable new channel for high-value government and enterprise tenders — directly expanding the opportunity pipeline. Market activities and events are now fully integrated into the system, ensuring no lead is lost and every interaction contributes to measurable revenue growth.
With only 25 licenses, this focused yet high-impact project has delivered outsized results: stronger customer retention, faster new business acquisition, and significantly better operational control. The team now operates with confidence toward its 2024 performance-doubling goal, backed by real-time insights and automated workflows that were previously impossible.
