Company Profile
PT Cyberindo Aditama (CBN) is one of Indonesia’s pioneering internet service providers and a leading ICT company. Established in 1996, CBN has played a vital role in Indonesia’s digital transformation by delivering reliable broadband connectivity, data center services, cloud computing, and interactive TV solutions for both households and enterprises. With thousands of kilometers of fiber optic infrastructure and points of presence across major cities, CBN continues to innovate and provide high-quality digital services that support businesses and communities nationwide.
Industry
Software & Internet
Company Size
200-500
HQ Location
Indonesia
Business Challenge
1. Disconnected Sales Management and Manual Processes
Before Neocrm, CBN relied heavily on Excels to manage sales activities. This made it extremely difficult to track leads, maintain accurate customer records, and monitor ongoing deals in real time. As the business grew, the lack of a centralized system led to data silos, duplicated efforts, and inconsistent processes across the sales team.
2. Unmanageable Complex Pricing for Telco Packages
CBN offers a wide range of subscription packages, bundles, and tiered pricing structures. Without a structured Price Book, managing these complex offerings in spreadsheets resulted in frequent pricing errors, delays in quotation preparation, and challenges in maintaining accuracy as new packages were introduced.
3. Limited Visibility and Performance Tracking
Management struggled with poor visibility into the sales pipeline, conversion rates, and individual rep performance. Reports had to be manually compiled, which were often slow, inaccurate, and lacked real-time insights. There was also no standardized Lead-to-Quotation process or automated quota tracking, making it hard to set targets and measure results effectively.
Neocrm Solution
1. Unified Sales Cloud Platform for End-to-End Visibility
Neocrm implemented a comprehensive Sales Cloud solution serving 50 users, bringing Leads, Accounts, Contacts, and Quotations into one centralized platform. This eliminated reliance on disconnected spreadsheets and created a standardized, efficient workflow from initial lead capture to quotation closure.
2. Customized Telco Price Book for Complex Offerings
Neocrm configured a flexible Price Book directly in the platform to model CBN’s subscription packages, bundles, and various pricing tiers. Sales teams can now generate accurate, professional quotations quickly while maintaining full pricing control and consistency across all deals.
3. Automated Lead-to-Quotation Flow with BI Dashboards and Quota Management
The platform established a clear Lead-to-Quotation automation process with full pipeline visibility. Real-time BI dashboards deliver management-level insights into sales performance, conversion rates, and revenue forecasts. Quota and target tracking features allow managers to monitor individual and team performance instantly, driving accountability and motivation.
Result
Since working with Neocrm, CBN has significantly transformed its sales operations from manual, error-prone processes into a streamlined, data-driven engine. The unified platform has eliminated Excel dependency, enabling the sales team to manage leads and generate complex quotations with speed and accuracy. With a fully customized Price Book, pricing errors have been minimized, and quotation turnaround time has improved dramatically.
Real-time BI dashboards and quota tracking have given management clear, actionable insights into the sales pipeline and team performance—something that was previously impossible with manual reporting. Sales representatives now follow a standardized Lead-to-Quotation process, resulting in greater efficiency, better collaboration, and higher overall productivity.
The Sales Cloud implementation has laid a strong foundation for CBN’s continued growth. The team has enthusiastically embraced the new system, appreciating the intuitive interface and powerful capabilities that directly address their Telco-specific needs. With Phase 2 integration to ERP fulfillment already planned, CBN is well-positioned to further automate order processing and enhance end-to-end operational efficiency.
