Company Profile
Toppan Nexus is a top-tier provider of financial communications and printing services, trusted for secure, high-quality solutions in capital markets, regulatory disclosures, and corporate communications. Part of the Toppan Group (Japan), it operates across Asia with offices in Hong Kong, Singapore, Beijing, Shanghai, and Shenzhen.
Industry
Professional Services
Company Size
500-1,000
HQ Location
Hong Kong
Business Challenge
1. Limited Support for Complex Regional Sales Operations
The existing CRM system lacked the flexibility to support the complex sales processes and operational workflows required by Toppan Nexus across Singapore, Hong Kong, and Greater China. Sales teams handling sophisticated financial communications solutions faced inefficiencies in managing opportunities, coordinating with internal teams, and tracking project progress.
2. Low Efficiency in Quotation and Proposal Management
The absence of a dedicated Request for Quotation (RFQ) capability meant that quotation preparation relied heavily on manual processes and spreadsheets. This made it difficult to manage complex pricing structures, slowed down response times to clients, and increased the risk of errors during the quoting process.
3. Limited Workflow Configurability for Complex Business Processes
The legacy system lacked the configurability needed to adapt to Toppan Nexus’s multi-step sales and project coordination processes. As a result, many activities had to be managed outside the system, leading to fragmented information, reduced collaboration efficiency, and limited visibility into sales progress.
Neocrm Solution
1. Flexible Platform Configured for Complex Sales Operations
Neocrm delivered a highly configurable platform tailored to support Toppan Nexus’s complex sales and operational workflows. The system was customized to align with the company’s multi-market business processes, enabling sales teams to manage opportunities, collaborate with internal stakeholders, and track project progress more efficiently.
2. Seamless Implementation with Rapid User Adoption
Neocrm ensured a smooth implementation process with minimal disruption to daily operations. Through structured onboarding and training, the sales and operations teams quickly adopted the new platform, enabling them to transition to more streamlined and efficient workflows while maintaining consistent service to clients.
3. Custom RFQ Module and Highly Configurable Workflows
A bespoke RFQ module was developed to meet the precise needs of the financial communications sales team, enabling faster and more accurate quoting. The powerful PaaS-based platform allowed extensive customization of workflows and integrations, perfectly matching Toppan Nexus’s complex processes and regulatory demands.
Result
Since partnering with Neocrm, Toppan Nexus has achieved a significant improvement in sales and operational efficiency. By adopting a highly configurable CRM platform tailored to its business processes, the company has eliminated workflow friction and enabled the sales team to manage complex quotations with greater speed and accuracy. The custom RFQ module has substantially reduced manual effort and quoting errors, directly improving productivity and increasing return on investment.
The smooth implementation and strong user adoption allowed teams to quickly transition to the new platform while maintaining continuity in client service delivery. Sales and operations teams can now collaborate more effectively, with centralized information and standardized workflows supporting day-to-day activities.
With enhanced visibility into sales pipelines, streamlined quotation processes, and flexible customization capabilities, Toppan Nexus is better equipped to respond quickly to client needs in the fast-paced financial communications sector. Management also benefits from clearer insights into sales performance and operational progress.
By implementing Neocrm, Toppan Nexus has built a scalable digital foundation that supports ongoing business growth. The platform’s flexibility allows the company to continuously refine its sales processes, expand RFQ capabilities, and further strengthen operational efficiency as the business evolves.
