Company Profile
REDtone Digital Berhad is a leading provider of integrated telecommunications and digital infrastructure services for organizations across Malaysia. From humble beginnings, REDtone has grown to become a well-respected home-grown brand founded in 1996. The company was listed on Bursa Malaysia’s ACE Market in January 2004 and transferred to the Main Market in May 2023.
Industry
Software & Internet
Company Size
200-500
HQ Location
Malaysia
Business Challenge
1. Fragmented Systems and Lack of End-to-End Integration
The existing CRM could not deliver seamless integration, forcing sales representatives, administrators, and the finance team to rely on manual handoffs. This resulted in delays during order processing, repeated credit checks, and a higher risk of miscommunication—slowing down the entire sales cycle and limiting the company’s ability to respond quickly to customers.
2. Inflexible Quotation Management for Complex Product Offerings
REDtone offers extensive product variations with complex bundles and tiered pricing structures. The legacy CRM lacked the flexibility to handle these sophisticated quotations or integrate directly with the POS system for instant order creation. Sales teams had to wait for finance approval on every complex deal, increasing the chance of errors and frustrating customers who expected fast, accurate responses—creating a clear need for a more agile quotation engine that could support the full order lifecycle without manual intervention.
3. Limited Scalability and Mobile Accessibility of the Existing CRM
As REDtone pursued aggressive digitalization goals, the legacy CRM system fell short by offering no native mobile support and making third-party integrations difficult. Sales representatives could not easily update activities or access customer data while on the move, and managers faced delays in approvals.
Neocrm Solution
1. Seamless System Integration for End-to-End Sales Flow
Neocrm integrated directly with REDtone’s ticketing, finance, commission, and order systems to create a unified, gap-free platform. Sales, administration, and finance teams now collaborate in real time on every order, with instant credit checks and automated workflows. All customer data is consolidated in a comprehensive Account 360 view, giving every stakeholder complete, up-to-date visibility and eliminating manual data transfers.
2. Convenient Mobile Access for Sales Activities, Approvals, and Performance Monitoring
Neocrm’s native mobile app allows sales representatives to log activities, inquire customer data, and manage deals directly from their smartphones—anytime, anywhere. Managers can review and approve complex quotations on the go, removing previous approval bottlenecks.
3. Flexible Quotation Management and Scalable Customization via Powerful PaaS Platform
Neocrm’s open API and PaaS architecture were configured to handle REDtone’s complex product bundles and tiered pricing with full end-to-end integration to the POS system. Sales teams can now create accurate, professional quotations in minutes and push orders directly into fulfillment—without waiting for manual finance intervention.
Result
Since partnering with Neocrm, REDtone has transformed its sales operations into a highly efficient, fully integrated digital ecosystem. The seamless connection between previously systems has eliminated manual processes and miscommunication, enabling sales representatives to issue complex quotations and complete credit checks in a fraction of the time. The entire sales process has been shortened by 20%, allowing the company to respond to customers faster and close deals more effectively.
Mobile access has become a game-changer: field teams update activities and view real-time customer data on the move, while managers approve quotations instantly from their phones—removing every previous bottleneck. With centralized Account 360 visibility and streamlined performance monitoring, REDtone has seen measurable gains in forecast accuracy, operational efficiency, and reduced management costs.
The sales and finance teams have enthusiastically adopted the platform, reporting smoother collaboration and greater confidence in every deal. By choosing Neocrm’s scalable Sales Cloud solution, REDtone has not only overcome its legacy limitations but has built a future-ready foundation that supports continued growth and digital innovation.
