{"id":11806,"date":"2026-04-08T12:50:56","date_gmt":"2026-04-08T04:50:56","guid":{"rendered":"http:\/\/43.154.112.44\/customer-success-stories\/michelin-meningkatkan-produktivitas-penjualan-saluran-dan-kualitas-kunjungan-dengan-agen-neocrm-neoai\/"},"modified":"2026-05-15T16:32:38","modified_gmt":"2026-05-15T08:32:38","slug":"michelin-meningkatkan-produktivitas-penjualan-saluran-dan-kualitas-kunjungan-dengan-agen-neocrm-neoai","status":"publish","type":"customer_stories","link":"http:\/\/43.154.112.44\/id\/customer-success-stories\/michelin-meningkatkan-produktivitas-penjualan-saluran-dan-kualitas-kunjungan-dengan-agen-neocrm-neoai\/","title":{"rendered":"Michelin Mempercepat Produktivitas Penjualan Saluran dan Kualitas Kunjungan dengan Agen Neocrm NeoAI"},"content":{"rendered":"\n<div class=\"wp-block-group shadow-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-ce8724d7 wp-block-group-is-layout-flex\" style=\"margin-top:0px;margin-bottom:50px;padding-top:40px;padding-bottom:40px\">\n<div class=\"wp-block-uagb-testimonial uagb-slick-carousel uagb-tm__arrow-outside uagb-block-0f4f6dd3 uagb-post__carousel_notset uagb-post__carousel_notset-tablet uagb-post__carousel_notset-mobile\"><div class=\"is-carousel uagb-tm__columns-1 uagb-tm__items\"><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-circle uagb-tm__image-position-bottom uagb-tm__bg-type-none \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\"><\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-tm__image-content\"><div class=\"uagb-tm__image\"><img loading=\"lazy\" decoding=\"async\" class=\"uagb-tm-img-src\" src=\"http:\/\/43.154.112.44\/wp-content\/uploads\/2026\/04\/profile-picture-1-150x150.png\" alt=\"\" width=\"60\" height=\"60\" loading=\"lazy\"\/><\/div><\/div><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Edward Wang<\/span><span class=\"uagb-tm__company\">Direktur Transformasi Digital di Michelin<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p style=\"border-top-color:var(--wp--preset--color--ast-global-color-6);border-right-color:var(--wp--preset--color--ast-global-color-6);border-bottom-color:var(--wp--preset--color--ast-global-color-6);border-bottom-width:3px;border-left-color:var(--wp--preset--color--ast-global-color-6);margin-bottom:0;padding-top:0;padding-bottom:var(--wp--preset--spacing--60);font-size:18px\"><em>Dengan puluhan ribu dealer dan lebih dari 1.700 toko TyrePlus, mengelola jaringan yang luas ini secara efisien merupakan tantangan utama yang mendorong transformasi digital mendesak kami. Bermitra dengan penyedia SaaS lokal yang sangat berpengalaman sangat penting untuk membangun ketahanan dan kelincahan yang kami butuhkan. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:20px;margin-bottom:20px\"><img decoding=\"async\" width=\"300\" height=\"90\" src=\"http:\/\/43.154.112.44\/wp-content\/uploads\/2026\/04\/Untitled-design.png\" alt=\"\" class=\"wp-image-10108\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:2em\">Profil Perusahaan<\/h2>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--50)\">Didirikan pada tahun 1889, Michelin adalah produsen ban terbesar di dunia dengan lebih dari 129.000 karyawan, 83 lokasi produksi di 26 negara, dan kehadiran komersial di 177 negara. Michelin melayani setiap segmen mobilitas \u2014 mulai dari kendaraan penumpang dan truk komersial hingga penerbangan, pertanian, dan pertambangan. Selain ban, perusahaan ini juga terkenal dengan Michelin Guide dan komitmennya terhadap inovasi mobilitas berkelanjutan.  <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group reset-gap is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8e0383cd wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-9b6efd6deb869e21964a4a630abca090\" style=\"font-style:normal;font-weight:700\">Industri<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-40cc0c03e595e4430b67f0e59271f9c1\" style=\"font-size:1.5em;font-style:normal;font-weight:700\">Manufaktur<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-a16d9151 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:700\">Bilangan Pekerja<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-eb9adc6ceaa746c491d13e6301e24c85\" style=\"font-size:1.5em;font-style:normal;font-weight:700\">&gt;129k<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-a16d9151 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:700\">Lokasi Markas<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-c6ef8775e4bd95104981c0087d2a8d2f\" style=\"font-size:1.5em;font-style:normal;font-weight:800\">Perancis<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<ul class=\"single-post-section-menu\">\n  <li><a href=\"#business-challenge\">Tantangan Bisnis<\/a><\/li>\n  <li><a href=\"#neocrm-solution\">Solusi Neocrm<\/a><\/li>\n  <li><a href=\"#result\">Hasil<\/a><\/li>\n<\/ul>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-001945c3 wp-block-group-is-layout-constrained\" style=\"padding-top:40px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-1a735250f8712f241fab2ff62f32813e\" id=\"business-challenge\" style=\"font-size:2em\">Tantangan Bisnis<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">1. Perencanaan Kunjungan Berbasis Pengalaman Membatasi Efisiensi Penjualan<\/h4>\n\n\n\n<p>Tim penjualan saluran Michelin hampir sepenuhnya mengandalkan pengalaman pribadi dan intuisi untuk menyusun jadwal kunjungan pelanggan mereka. Tanpa alat digital cerdas untuk mengidentifikasi akun prioritas tinggi, mengoptimalkan rute, atau menyesuaikan frekuensi kunjungan, proses perencanaan menjadi lambat, tidak konsisten, dan sangat bergantung pada penilaian individu. Kesenjangan cakupan sering terjadi, dan tidak adanya pendekatan sistematis berarti alokasi sumber daya jauh dari optimal.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. Pelaporan Manual Menghasilkan Data Saluran yang Tidak Akurat dan Tidak Lengkap<\/h4>\n\n\n\n<p>Setelah setiap kunjungan ke toko, perwakilan penjualan saluran distribusi diharuskan untuk mengisi catatan kunjungan secara manual\u2014proses yang memakan waktu dan seringkali menyebabkan kesalahan, kelalaian, dan inkonsistensi. Kualitas data yang masuk ke sistem sangat dipengaruhi oleh ketelitian individu, sehingga menyulitkan manajer untuk mendapatkan visibilitas yang andal dan real-time terhadap kinerja toko dan kebutuhan pelanggan yang terus berkembang. Dengan puluhan ribu dealer dan lebih dari 1.700 toko TyrePlus yang harus dikelola, data yang tidak andal menjadi hambatan signifikan bagi pengambilan keputusan yang tepat dan strategi saluran distribusi yang efektif.  <\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be879b6c wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-d9cb6fbc87fce846ae54dad1677dc1b3\" id=\"neocrm-solution\" style=\"font-size:2em\">Solusi Neocrm<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">1. Perencanaan Kunjungan Berbasis AI dan Optimalisasi Rute Cerdas<\/h4>\n\n\n\n<p>Agen Penjualan NeoAI dari Neocrm telah mengubah cara tim saluran Michelin merencanakan hari kerja mereka. Dengan menganalisis data pelanggan multidimensi \u2014 termasuk penugasan wilayah, tingkatan prioritas pelanggan, riwayat kunjungan, dan kesenjangan cakupan \u2014 agen tersebut secara cerdas merekomendasikan pelanggan mana yang harus dikunjungi, dalam urutan apa, dan dengan konten apa. Optimasi rute diotomatiskan dan diselesaikan dalam hitungan menit, menggantikan proses manual yang sebelumnya lambat. Perwakilan penjualan dapat meninjau dan menyempurnakan rencana yang dihasilkan AI hanya dengan satu klik, lalu berangkat ke lapangan dengan persiapan penuh.   <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. Pencatatan Kunjungan Otomatis dan Pembuatan Catatan Berbasis AI<\/h4>\n\n\n\n<p>Selama kunjungan ke toko, perwakilan penjualan cukup merekam percakapan mereka. NeoAI Agent menangani sisanya: secara otomatis mentranskripsikan rekaman, menganalisisnya berdasarkan dimensi data yang telah ditentukan Michelin, dan menghasilkan catatan kunjungan yang terstruktur dan terstandarisasi \u2014 yang kemudian langsung ditulis kembali ke sistem CRM tanpa input manual apa pun. <\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be879b6c wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-8b6b2ed25cea3245f2b70beef027c446\" id=\"result\" style=\"font-size:2em\">Hasil<\/h3>\n\n\n\n<p>Sejak menerapkan Neocrm NeoAI Agent, Michelin telah mengalami transformasi yang terukur dan berkelanjutan dalam cara tim penjualan salurannya beroperasi. Pergeseran dari tebakan berbasis pengalaman ke presisi berbasis AI telah meningkatkan seluruh proses perencanaan kunjungan. Rekomendasi rencana kunjungan NeoAI telah mencapai tingkat adopsi 100% di antara lebih dari 750 pengguna aktif Michelin, sementara konten kunjungan yang disarankan AI telah mencapai tingkat adopsi 75% di lebih dari 5.000 sampel yang tercatat. Angka-angka ini tidak hanya mencerminkan kekuatan teknologi, tetapi juga kepercayaan tulus yang diberikan tim penjualan Michelin terhadapnya sebagai alat kerja sehari-hari.   <\/p>\n\n\n\n<p>Dampak pada kualitas data juga sangat signifikan. Dengan mengganti pelaporan pasca-kunjungan manual dengan pengambilan dan analisis otomatis berbasis AI, Michelin telah menghilangkan sumber ketidakakuratan data yang kronis. Para manajer kini memiliki visibilitas yang andal dan real-time terhadap kinerja tingkat toko dan dinamika pelanggan di puluhan ribu dealer dan lebih dari 1.700 lokasi TyrePlus \u2014 memungkinkan pengambilan keputusan yang lebih cepat dan lebih tepat mengenai strategi saluran, penyebaran sumber daya, dan prioritas pelanggan.  <\/p>\n\n\n\n<p>Di luar metrik, mungkin bukti dampak yang paling meyakinkan datang langsung dari orang-orang yang memimpin transformasi digital Michelin.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tim penjualan saluran Michelin beralih dari perencanaan kunjungan manual yang berbasis pengalaman ke model Agen AI \u2014 secara cerdas mengoptimalkan rute kunjungan, dan mengotomatisasi pelaporan pasca-kunjungan dengan 100% penerapan rekomendasi rute kunjungan NeoAI dan 75% penerapan konten kunjungan yang disarankan oleh AI, mengubah cara lebih dari ratusan pengguna penjualan terlibat dengan jaringan dealer Michelin yang luas setiap hari.<\/p>\n","protected":false},"author":1,"featured_media":12798,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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