{"id":10649,"date":"2026-04-23T00:23:31","date_gmt":"2026-04-22T16:23:31","guid":{"rendered":"http:\/\/43.154.112.44\/en\/?post_type=customer_stories&#038;p=10649"},"modified":"2026-05-15T16:18:55","modified_gmt":"2026-05-15T08:18:55","slug":"li-ning-doubled-group-purchase-performance-with-neocrm-2b-member-operation-system","status":"publish","type":"customer_stories","link":"http:\/\/43.154.112.44\/en\/customer-success-stories\/li-ning-doubled-group-purchase-performance-with-neocrm-2b-member-operation-system\/","title":{"rendered":"Li-Ning Doubled Group Purchase Performance with Neocrm 2B Member Operation System"},"content":{"rendered":"\n<div class=\"wp-block-group shadow-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-ce8724d7 wp-block-group-is-layout-flex\" style=\"margin-top:0px;margin-bottom:50px;padding-top:40px;padding-bottom:40px\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:20px;margin-bottom:20px\"><img decoding=\"async\" width=\"300\" height=\"90\" src=\"http:\/\/43.154.112.44\/wp-content\/uploads\/2026\/04\/Li-Ning.png\" alt=\"\" class=\"wp-image-10635\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:2em\">Company Profile<\/h2>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--50)\">Li-Ning is a leading Chinese sports brand founded in 1990 by Olympic gymnast Li Ning. The company offers professional and leisure footwear, apparel, equipment, and accessories. With comprehensive R&amp;D, design, manufacturing, marketing, distribution, and retail capabilities, Li-Ning has built an extensive omnichannel network and strong supply chain across China and international markets.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group reset-gap is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8e0383cd wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2008ea89d4f6f2c0656707364291c0fe\" style=\"font-style:normal;font-weight:700\">Industry<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-93e6afdcf67ff5355aa60b990bbace46\" style=\"font-size:1.5em;font-style:normal;font-weight:700\">Retail &amp; FMCG<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-a16d9151 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:700\">Company Size<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-06e266a42caedcb4998abfc9dae4425f\" style=\"font-size:1.5em;font-style:normal;font-weight:700\">15,000+<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-a16d9151 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:700\">HQ Location<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-62b59ccf22dbc217c23ca96afb2a0a5b\" style=\"font-size:1.5em;font-style:normal;font-weight:800\">China<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"single-post-section-menu\">\r\n  <li><a href=\"#business-challenge\">Business Challenge<\/a><\/li>\r\n  <li><a href=\"#neocrm-solution\">Neocrm Solution<\/a><\/li>\r\n  <li><a href=\"#result\">Result<\/a><\/li>\r\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-001945c3 wp-block-group-is-layout-constrained\" style=\"padding-top:40px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-b420a0436e2d2ec5cd6ef8d12c4354e4\" id=\"business-challenge\" style=\"font-size:2em\">Business Challenge<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">1. Fragmented Historical Customer Data and Non-Standardized Processes<\/h4>\n\n\n\n<p>Li-Ning had accumulated over 2,000 group purchase clients, but their data was scattered across spreadsheets and disconnected systems. Contract management, payment tracking, and order history lacked standardization, making it difficult to understand repeat purchase patterns or identify upselling opportunities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. Limited and Unreliable New Lead Generation<\/h4>\n\n\n\n<p>New group purchase opportunities depended heavily on personal referrals and dealers, with no systematic channel for discovering fresh prospects. Government and enterprise tender information was hard to access in real time, leaving the sales team reactive rather than proactive.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">3. Low Repeat Purchase Rate and Weak Follow-Up Mechanisms<\/h4>\n\n\n\n<p>Existing institutional clients were not systematically nurtured. There was no automated way to track key dates such as contract anniversaries or renewal windows, resulting in missed opportunities for repeat orders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">4. Inefficient Management of Market Activities and Event Leads<\/h4>\n\n\n\n<p>Market events and sponsorships generated valuable leads, but follow-up was manual and inconsistent. Without integrated tools to capture, score, and track event-based prospects, many opportunities were lost.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be879b6c wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-40607ec5b66971a4de5983458a928e02\" id=\"neocrm-solution\" style=\"font-size:2em\">Neocrm Solution<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">1. Unified SCRM Platform for Complete Customer Visibility<\/h4>\n\n\n\n<p>Neocrm centralized all 2,000+ historical group purchase records into a single, structured platform. The Platform enabled precise customer profiling, tagging, and segmentation, while standardizing contract and payment workflows for consistent, accurate data management.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. Automated Reminders and Intelligent Follow-Up Workflows<\/h4>\n\n\n\n<p>Built-in automation now sends timely reminders to sales representatives for upcoming anniversaries, contract renewals, and key milestones. This ensures proactive engagement with existing clients, significantly improving repeat purchase opportunities and reducing reliance on manual memory or spreadsheets.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">3. Qianlima Tender Integration for New Lead Expansion<\/h4>\n\n\n\n<p>Integration with Qianlima delivers real-time government and enterprise tender information directly into the SCRM system. Sales teams can instantly discover, evaluate, and pursue high-potential new opportunities, turning previously fragmented lead sources into a systematic, high-velocity pipeline.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">4. Comprehensive Event and Activity Management Tools<\/h4>\n\n\n\n<p>Neocrm\u2019s SCRM Platform allow seamless tracking of market activities and sponsorship leads. Automated scoring, follow-up workflows, and performance analytics ensure every event generates measurable outcomes and moves prospects smoothly through the sales funnel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be879b6c wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-c58ff30bd81bf546188899d62f0bbcdc\" id=\"result\" style=\"font-size:2em\">Result<\/h3>\n\n\n\n<p>Since partnering with Neocrm, Li-Ning has achieved a remarkable transformation in its B2B group purchase operations. The unified SCRM Platform has turned scattered customer data into a powerful strategic asset, enabling the 40-person team to manage relationships with far greater precision and efficiency.<\/p>\n\n\n\n<p>Automated reminders and intelligent follow-up have dramatically improved repeat purchase rates, while Qianlima integration has opened a reliable new channel for high-value government and enterprise tenders \u2014 directly expanding the opportunity pipeline. Market activities and events are now fully integrated into the system, ensuring no lead is lost and every interaction contributes to measurable revenue growth.<\/p>\n\n\n\n<p>With only 25 licenses, this focused yet high-impact project has delivered outsized results: stronger customer retention, faster new business acquisition, and significantly better operational control. The team now operates with confidence toward its 2024 performance-doubling goal, backed by real-time insights and automated workflows that were previously impossible.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Li-Ning transformed its B2B group purchase business by implementing SCRM from Neocrm. This integration has streamlined contract and payment processes, boosted repeat purchase rates, and accelerated new opportunity generation\u2014directly supporting Li-Ning\u2019s ambitious 2024 performance-doubling target for its high-value institutional sales channel.<\/p>\n","protected":false},"author":1,"featured_media":10650,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"tags":[],"customer_story_category":[47],"class_list":["post-10649","customer_stories","type-customer_stories","status-publish","has-post-thumbnail","hentry","customer_story_category-retail-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Li-Ning Doubled Group Purchase Performance with Neocrm 2B Member Operation System - Neocrm<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Li-Ning Doubled Group Purchase Performance with Neocrm 2B Member Operation System - Neocrm\" \/>\n<meta property=\"og:description\" content=\"Li-Ning transformed its B2B group purchase business by implementing SCRM from Neocrm. 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