{"id":10570,"date":"2026-04-22T15:01:07","date_gmt":"2026-04-22T07:01:07","guid":{"rendered":"http:\/\/43.154.112.44\/en\/?post_type=customer_stories&#038;p=10570"},"modified":"2026-05-15T16:21:23","modified_gmt":"2026-05-15T08:21:23","slug":"steris-built-a-unified-marketing-service-platform-with-neocrm-for-enhanced-efficiency-and-cost-saving","status":"publish","type":"customer_stories","link":"http:\/\/43.154.112.44\/en\/customer-success-stories\/steris-built-a-unified-marketing-service-platform-with-neocrm-for-enhanced-efficiency-and-cost-saving\/","title":{"rendered":"STERIS Built a Unified Marketing-Service Platform with Neocrm for Enhanced Efficiency and Cost Saving"},"content":{"rendered":"\n<div class=\"wp-block-group shadow-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-ce8724d7 wp-block-group-is-layout-flex\" style=\"margin-top:0px;margin-bottom:50px;padding-top:40px;padding-bottom:40px\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:20px;margin-bottom:20px\"><img decoding=\"async\" width=\"300\" height=\"90\" src=\"http:\/\/43.154.112.44\/wp-content\/uploads\/2026\/04\/STERIS.png\" alt=\"\" class=\"wp-image-10572\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:2em\">Company Profile<\/h2>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--50)\">STERIS, founded in 1985, is a leading global provider of infection prevention and procedural products and services that support patient care in healthcare, pharmaceutical, and medical device industries worldwide. It specializes in sterilization technologies, surgical equipment, consumables, and related services and serves hospitals, distributors, and manufacturers with advanced solutions including automated endoscope preprocessors (AER), surgical tables and lights, infection control products, and installation\/maintenance services.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-119bc444 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group reset-gap is-layout-flex wp-container-core-group-is-layout-d413e946 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8e0383cd wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2008ea89d4f6f2c0656707364291c0fe\" style=\"font-style:normal;font-weight:700\">Industry<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-34ee953a88c7e2596ccc8b6d9ce612c2\" style=\"font-size:1.5em;font-style:normal;font-weight:700\">Healthcare &amp; Life Sciences<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-a16d9151 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:700\">Company Size<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-2852a763e23a761921053a412396ecdf\" style=\"font-size:1.5em;font-style:normal;font-weight:700\">17,000+<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-a16d9151 wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--cyan-bluish-gray);border-left-width:2px;padding-right:30px;padding-left:30px\">\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:700\">HQ Location<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color has-link-color wp-elements-ef81398722e329e237d58a6d1c2cf160\" style=\"font-size:1.5em;font-style:normal;font-weight:800\">USA<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"single-post-section-menu\">\r\n  <li><a href=\"#business-challenge\">Business Challenge<\/a><\/li>\r\n  <li><a href=\"#neocrm-solution\">Neocrm Solution<\/a><\/li>\r\n  <li><a href=\"#result\">Result<\/a><\/li>\r\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-001945c3 wp-block-group-is-layout-constrained\" style=\"padding-top:40px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-b420a0436e2d2ec5cd6ef8d12c4354e4\" id=\"business-challenge\" style=\"font-size:2em\">Business Challenge<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">1. Complex Multi-Product Operations and Team Collaboration<\/h4>\n\n\n\n<p>STERIS manages multiple product lines\u2014including equipment, consumables, and services\u2014each supported by separate sales and service teams. This structure led to complicated permission management and made cross-team collaboration difficult. Without a unified platform, coordinating activities across departments was inefficient, slowing down sales cycles and increasing the risk of miscommunication in a highly regulated industry.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. Fragmented Sales Processes for Equipment, Consumables, and Services<\/h4>\n\n\n\n<p>The sales model involves complex workflows for high-value equipment (with installation and asset tracking), recurring consumables, and after-sales services. Previously, these processes lacked standardization and digital oversight, resulting in limited visibility into pipelines, inconsistent quoting, and challenges in tracking performance. STERIS needed a more refined opportunity management system to improve win rates and operational control.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">3. High Service Costs and Limited Dealer Integration<\/h4>\n\n\n\n<p>Before Neocrm, dealer management in Steris was manual, with no dedicated portal for forecasting, self-ordering, or rebate processing, and limited integration with internal systems. This created inefficiencies, higher communication costs, and gaps in end-to-end visibility that impacted on customer satisfaction and overall cost control.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be879b6c wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-40607ec5b66971a4de5983458a928e02\" id=\"neocrm-solution\" style=\"font-size:2em\">Neocrm Solution<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">1. Comprehensive Customer 360 View and Refined Business Management<\/h4>\n\n\n\n<p>Neocrm built complete digital archives for terminal users (hospitals) and distributors, enabling fine-grained management of all business activities. Every stakeholder now has real-time access to unified customer data, streamlining collaboration across sales, service, and operations teams while ensuring accurate, centralized information for faster decision-making.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">2. Tailored Opportunity Management for Complex Sales Cycles<\/h4>\n\n\n\n<p>Neocrm\u2019s Sales Cloud introduced specialized opportunity processes differentiated by equipment and consumables sales. Automated workflows, intelligent reminders, and stage-specific controls provide full pipeline visibility and strengthen team coordination. This allows sales representatives to manage deals more effectively from initial inquiry through to closure, significantly boosting win rates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:1.5em\">3. Dealer Portal and Standardized Field Service Management<\/h4>\n\n\n\n<p>Neocrm deployed a Partner Cloud portal that empowers distributors with self-service forecasting, autonomous ordering (including rebate settlement), and seamless integration with internal systems for closed-loop transactions. Simultaneously, the Field Service Cloud delivers refined management for service engineers\u2014including work orders, asset tracking, and installation processes\u2014standardizing operations and improving efficiency.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-be879b6c wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-right:0;padding-bottom:20px;padding-left:0\">\n<h3 class=\"wp-block-heading has-ast-global-color-1-color has-text-color has-link-color wp-elements-c58ff30bd81bf546188899d62f0bbcdc\" id=\"result\" style=\"font-size:2em\">Result<\/h3>\n\n\n\n<p>Since partnering with Neocrm, STERIS has successfully built a powerful marketing-service integrated platform that delivers measurable business impact. The unified system has created a complete Customer 360 view, turning scattered data into valuable customer assets and enabling every team member to work from a single source of truth.<\/p>\n\n\n\n<p>Sales and service teams now benefit from fine-grained opportunity management with smart reminders, resulting in stronger collaboration, faster follow-up, and higher win rates across equipment, consumables, and service deals. Distributors are fully empowered through the self-service portal, enjoying efficient closed-loop ordering, accurate rebate processing, and real-time visibility that strengthens channel partnerships.<\/p>\n\n\n\n<p>Service operations have been standardized through the Field Service Cloud, dramatically improving engineer productivity, reducing costs associated with complex installations and maintenance, and elevating customer satisfaction levels. With powerful BI analytics providing intelligent visualization of sales, service, and partner performance, leadership gains clear, data-driven insights that support faster and more confident strategic decisions.<\/p>\n\n\n\n<p>The implementation has been enthusiastically adopted across the organization, proving Neocrm\u2019s ability to handle the unique complexities of the medical device sector.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With Neocrm, STERIS created a fully integrated Sales Cloud, Field Service Cloud, and Partner Cloud platform serving 220 users across sales representatives, after-sales engineers, operations, management, and channel distributors. 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